Relevance Rules! More Powerful than PageRank?

Relevance Rules!

But is Relevance more powerful than PageRank?

Linking your articles properly on your own web site can make the difference between getting a good amount of traffic and getting jumbo sized boat loads of traffic from top rankings for all kinds of keywords, even the more competitive ones!

SECRET WEAPON REMINDER: MATCHING TITLES with LINK TEXT is very powerful!


I was recently asked by an Article Underground member how they can organize their sites so that visitors can find all the articles.

The first suggestion was proper use of CATEGORY MENU PAGES and proper use of article excerpts.

But does linking for a visitor and linking for a search engine have the same requirements?

Yes… more than you’d think!

This prompted further discussion on what kinds of text links are the best.

It made me realize once again that while PageRank is important and will help a page get top rankings, what is perhaps even more important than that is the surrounding text and relevance of the words on the linking page.

Google rewards for RELEVANCE!

It makes sense! Links from pages with the same/similar keywords should be counted as MORE RELEVANT links than a say an unrelated link for a TACO RECIPE coming from an ANTI-SPYWARE site.

Yes, it makes sense!

You can use this to help you organize your site so your visitors have a better experience with the bonus effect of showing Google that your linked pages are RELEVANT and deserve top rankings because if the linking page’s REPUTATION.

Ahhh…. yes, the text link and the relevance of the page that is linking it… it is the SECRET WEAPON I have been telling you guys about it for some time.

It’s a secret that is so obvious, yet we often forget it.

MATCH your TITLES with YOUR LINK TEXT!

While almost ANY text link is a good thing and will HELP you get more top rankings (unless you link to click here) the BEST way to look at links organizationally and to MAXIMIZE return on Search Engines is to PUT YOUR TEXT LINKS on pages that ALSO CONTAIN your KEYWORDS (as presented in your text links).

So, if you have time or tools to organize your site, the best way to get the most impact would be to carefully select ON TOPIC pages with similar words to put the links on.

This is also good for visitors helping them navigate your site better as links will be to related topics they may be likely to click on. Links will get more clicks if they are relevant. Plus they add more “good words” to your pages.

So, if you have a page about ANSWER JOB INTERVIEW QUESTIONS, try to find pages on your site(s) that also have ANY or ALL of those keywords on them (ideally in the TITLES and surrounding body text). Or similar related keywords…

This will give you a REPUTATION/RELEVANCE boost which can have an even greater impact on rankings than just PageRank alone.


Take it a step further and get this kind of a ‘relevant” link from a HIGH PAGERANK page that also has the words on it and you hit a HOME RUN.

Take it one more step and make sure your text link for “ANSWER JOB INTERVIEW QUESTIONS” is in CLOSE PROXIMITY to the same/similar words on the page that links you.

If you have the luxury - go ahead and add a SENTENCE or so before the link and maybe a description that also contains YOUR TARGET words and/or similar related words.

That’s the way to get top rankings with less PageRank… By getting links from pages that have good reputation for KEYWORDS you want to rank on.

Relevance rules! It’ll get your pages ranked high!

Link relevance in your on site promotional efforts can help you organize your site, and is good for visitors helping them find content, but the real power is in helping Google find out what your pages are about by giving them RELEVANCE.


source: Mike Liebner.com of Article Underground

Internet Marketing Secret: Why Internet Marketing Secrets

By Marlon Sanders

Does this scenario sound familiar?

1. You buy a new product

Gosh, it sounds awesome. And did I mention that it's
every-so-much-easier than than that last "nasty" method
you tried that was just too hard?

2. You get excited

I mean, how could you NOT be excited? This one is the REAL
deal, unlike the last 3 things you've tried.

3. You scrape together some time to try it.

This is no easy deal. You gotta convince the spouse to let
you be alone at the keyboard. You gotta get your kids to
NOT come trouncing into the room. You gotta stop the phone
from ringing.

4. You start following those ever-so-easy steps.

5. Boom! You run into "the brick wall"!

The brick wall is that thing that supposed to work but
doesn't.

You can't get the ftp to work. The program won't install
right. The thingy won't upload the articles correctly to
the site. Your articles upload but don't display.

You feel the whole truth was a half life, the amazing
formula "my $&*#", bum marketing bums me out, and "7 day
ebook" in my freakin' dreams!

I'm just using those examples. It could be ANYONE's method
and ANYONE's technique.

See, THAT thing you call "the brick wall" in my business
we call MURPHY. You've heard of Murphy's law -- anything
that can go wrong will -- and at the worst possible time.

Fact is, MURPHY is our best friend in this business.
'Cause he's the only friend I have who pays me regular
visits! Like pretty much I can count on ol' Murphy showin'
up whether I want him to or not..

Like this week -- we upgraded our Perl Desk support
software. But it totally didn't work. I had to hire a
GENIUS programmer off of rentacoder (I call it RAC for
short) to fix it.

Sergey I. Grachyov
St. Petersburg, Russia
Age: 34
RAC name: TakeReal

He's #74 out of 170,834 coders on RAC. And he took my job
at the drop of a hat and hung in there when the going got
tough. He's pretty much a programmming stud. At least, he
was for me. On top of that, after extensive interviews and
testing, we hired a new customer service person but we
couldn't get the references to call us back. So NOW we're
in search of a new service person.

But we changed the headline on the ad and instead of
getting 200 resumes, we got like 20. And none of them were
what we were looking for. So I wrote a new ad, decided to
use my Internet marketing skills, created a landing page
FOR the ad and wrote a stick letter for Matt to send to
people who responded to the ad inviting them in for the
interview.

Oh, in the same week Matt's wife got rear ended in her car
and Lisa got sick.

Anyway, you know what you do when you run into Murphy? You
take it with a grain of salt. Why? Because that's Murphy's
job. That's what Murphy does.

And you PLAN for Murphy. You have to. If you don't plan
for Murphy, then you'll be blind sided. Now, I'm NOT
minimizing what you can do to preempt Murphy.

Like we should have ran better testing on the new Perl
Desk installation before we made it go live. You can do
LOT to preempt Murphy if you put your mind to it. But
pretty much ANYTIME you do something NEW that is a new
learning curve, Murphy will pay you a visit.

This week to me isn't that much different than any other
week. When you run a business, you deal with Murphy. You
account for Murphy.

This brings me back to you.

A lot of people have one or two Murphy's in their new
endeavor, new marketing method, new whatever -- and they
STOP!

It's called "frustration tolerance." And some people have
it and some people don't. A lot of business is problem
solving.

A job is a place where someone else solves the "big
problems." And, for the most part, you get paid to do
routine stuff.

When you run a business, Murphy stops with you. So don't
DUMP your methods just because you run into a glitch. Or
something doesn't work like it's supposed to.

That's Murphy.

That's part of business. You won't be successful with ANY
marketing method until you learn to persist, problem solve
and deal with Murphy.

Best wishes,

Marlon Sanders

Marlon Sanders is author of Push Button Letters, Amazing
Formula, Gimme My Money Now, Design Dashboard, Marketing
Dashboard and many other famed Internet marketing
products. Check it out at: marlonsanders.com